Intro to Marketing

Jaguar and Think Tank Jaguar is one of the largest secondary sectors in the world, they manufacture luxury cars and they operate in a 169 countries and have 1200 employees. Jaguar has four main site in the UK which include Castle Bromwich, Brown Lane, Gaydon and Whitely. As for think tank is now considered as part of the Birmingham museums and one of the largest museums in England.Think tank makes education for children thrilling and fun so they created a place for children to be educated while having fun. What is marketing? Marketing is about businesses that produce products or services to focus on satisfying the needs and want of a consumer, For Jaguar it is about the promotion, distribution and selling of a product or service, based on the needs and wants of customers which is quoted on their website presentation. Marketing objectivesMarketing objectives is when a business such as Jaguar set a goal to increase productivity and sales and for Jaguar to able to do that, it is importa nt that the Marketing, Sales and Customer service to work together as one, for example if Jaguar goal was to increase sales for the XF type, then the departments would have to set the SMART OBJECTIVE which is S-SPECIFIC the objective must be clearly stated and focused M-MEASURABLE for jaguar to see how it is performing against their objective by knowing the quantity of their performance A-ACHIEVABLE for the objective to be practical it needs to be something jaguar can achieve R-REALISTIC the goal has to be something that jaguar can actually do T-TIME RELATED the objective has to have a time limit otherwise the performance of the objective will be unreliable For Jaguar to do their smart objective it would be when they produce a new type of car to that is targeted at female consumers, for Jaguar to achieve this target they would have to set their objectives by promoting their new product to their existing customers by being specific about the car, whilst they are advertising the new p roduct by saying how it differs from previous types and their unique quality for example the new type of Jaguar is environmental friendly but it’s still fast and luxurious, then Jaguar also has to measure the speed to know it is achievable goal and has to be something real and not a made up fact, the fast car also has a time limit to show the public. As for Think Tank their objective could be to have a new target market such as students from college and universities, so they can make more profit to reinvest in their museum. To target those new market they would have be specific with their goal by calculating those already visiting the museum or try attracting colleges and universities by showing the business side of the museum, where they have an increase of reputation to help them grow and attract more customers.And for Think Tank to measure the their goal if succeeding they would have to monitor their profit to see how much growth they have had before they set the objective and those goals would have to be realistic cause if their objective would have been attract senior public it would have been impossible but senor public with children then that would have been a realistic goal for them to achieve. Branding Businesses use logo and slogan intending to indentify the goods and service they are selling and also differentiate from other goods and services. Branding is not about getting your targeted markets choose your competitors instead of you but it is about consumers seeing you as the only one who can solve their problems.Their mission statement is to create beautiful fast car and for people to drive them because it keep the business going. Jaguar quoted ‘if we don’t sell cars we won’t exist as a business’. For their Brand to be larger Jaguar works with partners that operate in the same area as them e. g. British Airways, Selfridge etc.. For Jaguar they are recognised for their name ‘Jaguar’ and the wild animal shape that is constantly used on everything they do or produce. Jaguar is a strong brand that they can able to charge thousand pound on their product, which means with the strength jaguar can enter a new market which they are previously doing by reinventing an existing type to new market, with less risk of failure.Jaguar brand essence is ‘racing heart’ what this does is encourage products that has brand value to differentiate from the rest of their competitors, it also directs jaguar to create rare communication that their essence ‘its heart’ for the cars to be exhilarating. Each time they advertise their cars they usually add a campaign tagline which is ‘this is the new Jaguar’ now what this does for their branding is demand active consumers to take a second look at the brand and proclaims the importance of the now Jaguar. As for Think Tank their brand is known for being colourful and smart to remind people of the time people did not have pro blems and they see themselves as a opular destination for tourist because the museum offer services to suit all taste and budgets from free parks and museums plus their wide indoor premises for any weather. If Think Tank were to create a new museum in a new country with new products it will be hard for them to get any customers or receive any recognition, So for them to be recognised for their achievement and work think tank would think of enhancing their brand fairness through advertisement and promotion such as supporting awareness and events sponsorships so when think tank would think of growing their business it will reduce the risk of failure. Growth Strategies Businesses need to regularly look for new products and markets for future growth.A useful way of looking at growth opportunities is the Ansoff Growth matrix which was developed by Igor Ansoff who identified four categories for growth is: Market penetration  Ã¢â‚¬â€œ Increase sales of an existing product in an existing market. At Jaguar they headquarter at the UK and most of the sales are from abroad since most UK citizens buy foreign cars because it is cheaper, so for Jaguar to increase sales at the UK they could do more advertisements and promotion and also have decrease the cost of the cars, But since Jaguar is a known brand that is recognised to be expensive and luxurious, then by decreasing cost it would reduce the quality of the car. So to increase sells Jaguar would have target their previous customer to spread the word about the car they own e. g. the XJ and other their friends, business partnerships and competitors.As for Think Tank they could increase a wider range of customers within Birmingham by inviting schools to learn new science technologies and college for students to learn and observe the business side to it and begin able to achieve that the museum would have connections with schools and colleges Product development  Ã¢â‚¬â€œ Improve present products and/or develop new produc ts for the current market: so if jaguar decides to develop a new product and sell it to their current customers it would be safe because Jaguar tries to have a relationship with the customers which results the customer to buy more new cars from them. For example developing a new car that is enhanced performances, bold design and reflects positive on the drive, then the current market would want the product because of the positive review it might have. As for think tank they would have to develop a product that could be more useful for young teens and adults such as the 4D screen cinema that everyone wants to try it.The 4D cinema is for people to enjoy watching films while looking realistic enough. This simply attracts all age groups Market development  Ã¢â‚¬â€œ Sell existing products into new markets since Jaguar is a wide world known brand it would be easier for them to sell anything in any country. For example selling the XJ in China would be bring profit to the business because china has recently improved their economy making China the third leading economy in the world and selling the XJ there would increase Jaguar chances of opening a manufacturing company and getting potential customers as well As for Think tank they are located in Birmingham so to move to a new market they would have to conduct a research to open their museum there.Diversification  Ã¢â‚¬â€œ Develop new products for new markets: if jaguar was developing a new brand for a new market such as the XF for female customer they would have the type match the new market taste by doing something different than the other types jaguar manufactured. But it could be a risk since people see jaguar as the company that design muscular cars for rich mans and result them to lose their clients. As for Think tank they could change their target market to the age range of teens and make the museum seem less childish and make the place seem more of science area museum so the teens can came and gain more kno wledge than they do it at school. Relationship Marketing Relationship marketing is where a business focuses in a long term value of a customer; the long term could be 5-25 years depending in the business existence.Jaguar sees themselves as developing a lasting relationship with their customers through outstanding performance by trying to meet the needs and expectation of their customers by anticipating everything before it comes to mind. This could attract more customers and have loyal customer who will be supporting the business. As for think tank they to have lasting relationship with their consumers they try to provide anything necessary such as a family group they designed a children playroom for the children to be left alone and made the place safe for the children and fun and the food is healthy and nourishes for people to enjoy them and they also created a quite place for people to read and enjoy the silence. The creation of think tank was to meet each and every needs and wan ts of the consumers Resubmission Market objective:-For Jaguar to do their smart objective it would be when they produce a new type of car to that is targeted at female consumers, for Jaguar to achieve this target they would have to set their objectives by promoting their new product to their existing customers and being specific about the car, whilst they are advertising the new product by saying how it differs from previous types and their unique quality for example the new type of Jaguar is environmental friendly but it’s still fast and luxurious. Then see if their performance of selling the car quantity is increasing e. g. sales revenue and customer percentage from previous project to the new one. Market penetration:-For Jaguar to increase sales at the UK they could do more advertisements and promotion and also have decrease the cost of the cars, But since Jaguar is a known brand that is recognised to be expensive and luxurious, then by decreasing cost it would reduce the quality of the car. So to increase sells Jaguar would have target their previous customer to spread the word about the car they own e. g. the XJ and other their friends, business partnerships and competitors. Product development:- For example developing a new car that is enhanced performances, bold design and reflects positive on the drive, then the current market would want the product because of the positive review it might have. Market development:-

Communication in Criminal Justice Settings Paper Essay

There are different forms of communication, as we go through our everyday process we use different forms of communication all day long withier we are aware of it or not. Within those forms there are verbal and nonverbal communications, and in the criminal justice field there are defiantly times you should use these two forms of communication. Non-verbal communication, also known as body language according to research it states that only about 10% of communication involves the actual words people say, but 30% of communication is the way in which people say those words, called voice intonation. All the rest of our communication, about 60%, is done nonverbally. You can use your non-verbal skills such as active listening, understanding body language, and detecting deception. For instance a person’s body language is called cues. A person can sometimes communicate without even speaking by using their body; you can tell by the way a person walks/movement whether the person is happy, sad or even mad. Also when a person is being nonverbal they use their facial expressions and behaviors that communicate with other independent of words. In the criminal justice field you non-verbal communication is very important. This form of communication would be considered your best friend no matter what it is you are doing, wither it may be talking to a witness, out on patrol, or integrating a criminal. Verbal communications involves conveying thoughts or ideas. When it comes to verbal communication you are going to want to be aware of three components Speech, Language, and Conversation. Speech is the most progressive component in verbal communication. Language is the complex component of verbal communication. Conversation is the most important component of verbal communication. There are many barriers; they may include physical, emotional, and semantic barriers. Emotional barriers may include police officers having low self-esteem or another form of depression. Officers with low self-esteem questions themselves/ lacks self-confidence and even fears being put down or even ridiculed by former officers. The physical barriers can also develop a form of a breakdown in communication. Some physical barriers messages can’t be transmitted and that can be caused by faulty equipment. An example a defunct radio transmitter a way officer communicates with one another in which they can’t because the transmitters are not working. Semantics involve the selection of words you choose to aid you with your communication. If the wrong word is chosen obviously, the communication will not be as effective and the entire message can be misread. Ineffective listening also plays its role in hindering the communication process. If an individual is not fully engaged in the speaker perhaps because the topic does not interest them, , or development of your own biases or set opinions on what is being said have been established in which you with a closed mind, this can lend to ruining the communication between you and the sender. To develop strategies to overcome the barriers that occur as a police officer you must first understand the barriers. You must see the barrier just as you would any other obstacle how can you get around or through certain barriers/obstacle. Once you understand different types of barriers and how they come about is how you as an officer develop strategy to overcome the different types of barriers. In summary you need to develop all these key components of communication in order to better yourself and to enhance your career. Each of these component will allow you to perform your job the best as possible, wither it may be used to testify in court, questioning a witness/criminal, talking to your supervisor, etc. These components of communication that we use on a daily bases are key essentials and a must need in this field in order to survive. Without communication both verbal and non-verbal there will be no success. You will not be able to effectively do your job wither it may be communicating to you peers, to suspects, lawyers or judges. Everything we do revolve around proper communication, it is the key and essential part of the criminal justice process. References CJ Communications in the USA, Module 1 (2nd ed.) CJ Communications in the USA, Module 3 (2nd ed.) CJ Communications in the USA, Module 8 (2nd ed.)

Automated Daily Time Record

In compliance with the Civil Service Commission’s (CSC) rules on personnel management, each agency shall require a daily record of attendance of officers and employees including those serving in the field or on the water; to be kept on the proper form, and whenever possible, registered on the bundy clock (KMD,Solution Fit for e-DTR. 2008. Online November 24, 2013. http://ilocos. net. ph/DTRMANUAL/eDTR%20MANUAL%20basic. pdf). It is important to remember that the time record is a legal document that provides the basis for payment of salary and accrual of leave credits.The time record must contain a certification statement attesting to the accuracy of the record, which must be signed by the employee. The time record must also be certified by the supervisor. The record of attendance must show actual hours worked.This includes all hours worked beyond the basic workweek for both overtime eligible and overtime ineligible employees. Since supervisors are required to certify the actual hours worked by both overtime eligible and overtime ineligible employees, supervisors must monitor the actual hours worked by these employees.Supervisors should ensure that procedures and expectations with respect to additional hours of work have been clearly communicated to employees (John Currier. 2000. Online. 2013 from http://www. brockport. edu/~shra/pef_attend. htm. ).Automated Employee Attendance Daily time record system is a computerized medium of gathering data, this is the time taken to achieve a given daily objective or task. The time will vary with a given task and can range from house related tasks to work related task.It is the method of logging and organizing time information. (http://www. technologyevaluation. com/search/for/data-flow-diagram-of-daily-time-record-system. html). It can be used for work projects, bus schedules, and airplane schedules or at school schedules.Computerized Daily Time Record completely replaces manual time card machines or your hand writte n time and attendance records. It is a computer based time clock and time keeping solutions that record and monitor employees’ log-in/log-out times by means of computer system.According to www. system. webcrawler. com there are several positive factors that DTRS can give, it will give an accurate time control management to the employee, and it can give accurate time computation, decreases the paper works and other equipment expenses.AEADTR plays major rule in the payroll system, thus, it gives computerized and ready to use data instantly. DTRS can make payroll processing easy and it may lead to accurate recording of payroll information.This Automated Employee Attendance Daily Time Record focuses on the need to design a system that will automatically arrange the record and calculate the average attendance of each employee. A well-conceived and implemented automated employee record system can reduce the costs of handling the paperwork associated with record keeping.Manual atten dance record system is not efficient and requires time to arrange record and to calculate the average attendance of each individual employee. Automated employee Attendance Daily Time Record is intended to replace the manual model of attendance record keeping.Merry Child School is using ball pen or log book to record its attendance this system need a computer and the employee will record his/her attendance with a password and the system will arrange the record and calculate the average attendance of the employee.By the programmed database, it will provide job details to the human resources department as the salary period comes. With this programmed database, the accumulation of employee information will be possible and at the same time helps managers to employ simple approach to inspect the employee information for verification of truth.This programmed database will allow the supervisor to establish timetable for each employee including recess times, holidays and whether overtime is needed. Daily Time Software is used by many organizations to assist hold course of employee hours for payroll purposes.Daily Time Software tracks employee time information in a database that helps managers to have simple entry to employee data and to analyze the data for accuracy. The Daily Time Clock packages provide scheduled administration. Daily Time Software innovative structure features fundamental coverage and connections to payroll systems.At the conclusion of the salary time, each employee's hours are automatically reported to the human resources department, reducing paperwork and eliminating errors. Arrival and exit times using a computer time clock. To log in/log away, employees take unusual identifiers, such as cards with magnetic stripe or barcodes, biometric input devices that stop fingerprints or handprints, and iris scanners that are not widely distributed because of privacy concerns. Daily Time Software completely replaces manual time card machines or your hand writ ten time and attendance records.Daily Time Software eliminates the need for you to spend more hours each week compiling your manual Bundy systems into a report to supply to your payroll department. Daily Time Software saves hours of generating automated payroll reports for your employees by simply, printing out the reports and write the checks.Daily Time Software supports weekly. You can put together a real workforce solution through Daily Time Software ( beverly82, august 2011. Online. http://www. studymode. com/essays/Automated-Daily-Time-System-Literature-756653.html. ) It records and provides real time and updated Merry Child School employee time-ins and outs, pass slips (personal or official), leave credits, overtimes and even deviances. The office policies (internal and external) were used as the basis of the automated computations and as the guideline for the implementation of the system. This system attempts to lessen the time spent of the Personnel Unit in manually computin g the leave credits and overtimes; thus making the maintenance of the records of the staffs of MCS easier.It also records the number of hours spent by an employee whenever he/she gets out of the office by virtue of the pass slip or request for a vehicle. Employee’s violations such as tardiness and under-times are likewise recorded. With the automation of the processes, the Personnel Unit are has more time to work on their other deliverables, thus improve their productivity.The proposed system contains attendance record in electronic files containing details of absence or presence of a specific employee registration during a semester. Attendance records have been collected on paper forms and verified with hand written signatures.However, the increasing demand for automated employee attendance daily time record should be implemented as soon as possible in order to reduce the costs of handling the paper works with record keeping. (2013, 11. Daily Time Record. StudyMode. com. Ret rieved 11, 2013, from http://www. studymode. com/essays/Daily-Time-Record-1831449. html .This proposed system described in this document should be implemented also in different school and all automated systems must follow the standard procedures. This study will try to organize the current school attendance record system that will be much quicker and will save time.Statement of the ProblemThe proposed â€Å"Automated Employee Attendance daily time record† to the Merry Child School seeks to develop their current system and provides answers to the following problems specifically on payroll processing such as the security issues, inaccurate calculation of working time, total late, total absences, and under time.Manual process can lead to poor service and delayed payroll creation. Damage or loss of the manual process may lead to inaccurate file restoration and it’ll affect the momentum of payroll creation and both the employer and the employee will suffer.ObjectivesThe sol e purpose of this study is to provide quality and genuine service involving the employee’s personal information to create a system that is called the Automated Employee Attendance Daily Time record. It may solve related issues according to the data gathered from the school.This system is designed to create an automated DTR or so called the AEADTR system that will ensure the employee to receive a total security of its data, proper monitoring of reports in each employee, and for rating and prompting the employee for their overall remarks according to their record.It also provides a user friendly environment that would ensure both quality and easy manipulation. This system is developed to provide accurate and safe computation of data being gathered through each employee of Merry Child School, to provide proper time management to the administration, to lessen the expenses of the institution and to properly monitor the attendance of the employees. This is to evaluate if the system has provided the administrator the needs and fill up the missing piece of their business.Scope and LimitationsThe scope of the study focuses on attendance processing that will provide management of the daily time record, computation of total duty hour, absences, overtime and late. The output data of this system will be used as reference in creating a payroll. In addition, the system will provide total security of data, monitoring of the employees reports, and evaluating each employee based on the data shown in their records. For the security, the system is equipped with unique barcode scanning that will scan each identification card of the employee containing the barcode and safely store it to the database that can be used for future references.For monitoring, the system will automatically generate a prompt to the employee if the employee has a good attendance standing. This will allow the admin to instantly monitor each one of the institutions constituents.Significance of the stud yThis system could contribute to the better and brighter way of processing the Daily time record by providing accurate and stable data gathering through its secure and precise processes. Accounting department could benefit this system because of its fast and accurate process and will result to reducing their discomfort of preparing employee salary.Also this system provides reports to each employee that could help the administrator identify which of them acquire excellent or poor status. The administrator can prepare the salary fast with its pay Slip ready through the help of both DTR system and Payroll system working together and this could benefit the employer and the employee. This study will also benefit the next generation of students that will take the degree of any computer studies courses in Capitol University. If approved, then, this will serve as their reference for future research.

POVERTY-NO MONEY-DEPRIVATION,LACK OF RESOURCES IN UK Essay

POVERTY-NO MONEY-DEPRIVATION,LACK OF RESOURCES IN UK - Essay Example An illness has wider social implications and refers to the personal experience while a disease is a malfunctioning diagnosed by a qualified health practitioner as suggested by Davey and Seale (2002). The negative approach is dominant over the positive approach and has implications on health measurement since it indicates health in a negative perspective by measuring how unhealthy the population is. Social surveys including the General Household survey (GHS) research on health matter giving unbiased analysis. Health matters vary in many ways according to sex, age, social classes, ethnic groups, location and the social structure. There are multiple factors affecting health and inequality including socio-economic, physical environment and psychological factors. Unequal access to proper transport has adverse implications on social mobility and this determines access to health services and education. According to reports lack of access to a vehicle is the main transport factor affecting exclusion of the low-income group. It is stated that transport provision and cost may act as a hindrance to access to health facilities which leads to poor health among the excluded people. A Social Exclusion Review Unit studied the problems associated with access to health care and the impact of traffic on marginalized communities. Levels of exclusion are associated with economic status of individuals, age and geographical location and affect both urban and rural inhabitants’ lack of money, physical immobility and timings and routing of public means of transport. There is a positive relationship between ownership of proper housing and the affordability of quality health services by an individual. This is affected by the income of an individual and affects other factors including education of the individual. Proper housing has evidence of positive health choices and development of attitudes and aspirations for the

Describe and explain the main functions of prices in a modern Essay

Describe and explain the main functions of prices in a modern competitive market economy PLUS MORE QUESTIONS - Essay Example This is a signal to the supplier to expand their production in order to meet higher demand. Further, in case of excess supply, price factor also plays an important role to eliminate the excess supply. The signalling function of price can be discussed more briefly by using the following diagram. It can be seen from the Figure-1, as demand for good-Q increases, supplier of the goods can earn higher revenue and profit by selling it at higher price per unit. Thus, increase in market demand leads to expansion of market supply. Further, Figure-2 shows an increase in market supply causes fall in the relative price of good-Q and expansion of the market output along with the market demand curve. By utilising the signalling function of price, consumers are able to transmit expression of the preference or important information about changing needs and wants, to its customers. When market demand is high, price acts as the motivational factor to increase production, as supplier can earn higher profit by increasing their production. Similarly, when demand is low, it signals suppliers to contract their production. In market mechanism, suppliers actually control their production on the basis of price fluctuation (Mas-Colell et al. 2004). Price also plays an important role to ration the scarce resources. It helps to allocate the scarce resources in an effective way, when demand in the market over strips the supply. When there is shortage of product in market, the price rises. Thus, only those people, whose willingness to pay is effectively high, purchases the product. It helps to eliminate consumers having low willingness to pay. In this context, it can be cited that, auction plays a crucial part to allocate resources in an appropriate manner and clears the market. In economics, the term demand increase reflects increase in the ability and willingness on the buyers to buy a good or services at pre-existing

Item Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Item Analysis - Assignment Example This information needs to be interpreted in context to the principles on the basis of which the test was designed. A test that was given at the beginning of a course simply to assess which concepts a class was familiar with would be expected to have a positive skew; as there would be fewer items that students would be able to answer. On the other hand; if this test was given to assess mastery or proficiency; these scores would indicate that a number of course goals were not met. If the test were given in order to choose a few individuals who are proficient in very advanced concepts; it would be acceptable that a majority of scores are clustered towards the lower half; as only a few individuals would qualify by getting higher scores.It is also necessary to assess if these results are caused by a few erroneous or confusing items. This may be done by evaluating the trends seen for each item. A competency test typically contains a few simple items, a few difficult items and a few items w ith moderate difficulty. A speed test, on the other hand, requires all items to be similarly difficult. For a competency test; it is necessary that we choose items that not only have different levels of difficulty; but also discriminate between individuals who are able to solve it and those who are not. A good item would typically help us in understanding how well the individual test taker has mastered the individual concept while also helping us differentiate those who did master the concept from those who did not.... Also; the Alpha coefficient is affected by the length of the test; with the reliability being higher and more trusted for a longer test than a shorter one. The given test is only 10 items long; and this may compromise the reliability to some extent. The skewed scores also present other concerns. The Standard Error of Skewness for this test may be calculated by using the Tabachnick & Fidell’s (1996) formula . This provides us with a SES value of 0.245. If we define the acceptable limits within which the value of skewness may fall as being between 2 SES both sides of zero; then we may accept a value that falls between – 0.49 and + 0.49. the obtained value of + 0.78 is well outside these limits, indicating that there is a positive skew to the scores and a significant clustering of scores towards the lower side of the scale. This information needs to be interpreted in context to the principles on the basis of which the test was designed. A test that was given at the beginni ng of a course simply to assess which concepts a class was familiar with would be expected to have a positive skew; as there would be less items that students would be able to answer. On the other hand; if this test was given to assess mastery or proficiency; these scores would indicate that a number of course goals were not met. If the test were given in order to choose a few individuals who are proficient in very advanced concepts; it would be acceptable that a majority of scores are clustered towards the lower half; as only a few individuals would qualify by getting higher scores. It is also necessary to assess if these results are caused by a few erroneous or confusing items. This may be done by evaluating the trends seen for each item. A

Introduction to Personal and Professional Practice - Final Assignment Essay

Introduction to Personal and Professional Practice - Final Assignment - Essay Example However, experience alone cannot impact learning outcomes unless an individual is taught how to reflect or look back and apply their experience in the milieu of today’s dynamics. According to Boud et al. (1985, p. 7) experience-based learning is essentially a combination of three distinct phases; preparation, engagement and processing. During the course of the module I realized that real life experiences and happenings influenced my approach towards the learning outcomes the most, specifically in the preparation stage where I gradually began to comprehend then define the targets I associated with and ultimately hoped to achieve through the learning experience. Even though, researchers such as Day (1993) have audaciously asserted that the role of reflection in personal and professional development has proved to be insufficient, I still hold the view that the strong correlation between experience-based learning and structured reflection as established by Boud et al. (1985) is im perative to the achievement of desired outcomes, aims and objectives when undertaking efforts to seek personal and professional enhancement. ... earning experience was greatly enhanced once it was understood that knowledge of personal and professional development and practice has the ability to shape the course of an individual’s career by aiding skill enhancement, developing problem-solving expertise and promoting critical thinking. According to a research conducted by Liaw and Huang (2012), the self-regulation ability of a learner in an e-learning environment is dependent upon two variables; the extent to which the learner is satisfied with the knowledge being offered and the degree to which the learner perceives the learning outcome as useful or of practical application in a workplace setting. It should be noted that based on the aforementioned research, perceived satisfaction and usefulness of e-learning initiatives in the practical world as well as the interactive setting itself can be established as a basic need of learners, the inexistence of which can discourage potential pupils from exercising commitment towar ds successfully completing the module or even opting for it in the first place. Supervisors, mentors and teachers can employ the findings of such studies to identify the specific requirements of learners when designing personal and professional development programs to ensure that participants reap maximum benefits out of the curriculum which has wider applicability in a practical scenario. This part of the essay will discuss the skills and techniques that are required to continue effective learning. Ames and Archer (1988) concluded that motivation processes based on goal-orientation are a critical factor in facilitating effective learning, perhaps because an individual’s efforts that are directed towards the achievement of an objective also revive the notion of self-efficacy that is based upon